Sorry, 2015
Computer generated video, TV
Dimensions variable

Sorry is a computer generated video in which the word 'sorry' is revealed. The word is generated from the organic movement of lines that refer to a petroglyph. As is known, petroglyphs are symbols of communication prior to writing. Petroglyphs are dated about to 10,000 B.C. (Neolithic period). These graphic symbols, usually carved in rock, are present throughout the world.

Petroglyphs are powerful cultural symbols that reflect the complex societies and religions of the surrounding tribes. Because petroglyphs are pre-written symbols, a word that comes as petroglyph should be seen as an oxymoron. Hence the visual-semantic game that I propose.






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